Lowe’s
Bulbsgiving
How early is too early to hang your holiday lights?
After Thanksgiving, this becomes one of the most searched questions online.
We could have just given people an answer, but it was more fun to give them a new holiday.
Bulbsgiving Traditions
The easiest way to start a new holiday is to pretend it’s always existed. We asked creators to share the beloved Bulbsgiving traditions that their families have been celebrating for generations.
Countdown to Bulbsgiving
If it’s a real holiday, it should be on your calendar. So we counted down to Bulbsgiving and let people add it to theirs.
Big Deals Require Big Announcements
Bulbsgiving Day Parade
We’ll kick off Bulbsgiving by tagging along with the Rockefeller Center tree as it makes its way to Manhattan, creating a parade that spotlights our BOGO on lights.
The Deals Float
Our shoppable float brings the glory, splendor and spectacle of Bulbsgiving to the highways of America, lit with the very same bulbs we’re selling.
Lowe’s Light Show
The trip home for Thanksgiving is when decorating season really starts. We welcomed travelers home with massive holiday light shows near major airports.
DENTSU CREATIVE 2025
ECD: Brian Eden
CD: Chris Nelson + Morgan Perrine
AD: Sarah Beverly
CW: Anna Rubin